NBC Sports Group and Whistle Sports have teamed up on a new series – It’s Called Football – hosted by the YouTube sensation F2 Freestylers. The six-part series debuted on Boxing Day with back-to-back episodes.
The show will present viewers with the jaw-dropping trick shots the F2 Freestylers have become known for, as well as an in-depth look at what makes the Premier League unlike any other league in the world.
MADAM was the production service company for the full UK element of the series, shooting across nine days and four Premiership clubs - Arsenal, Chelsea, Southampton & West Ham. Locations included the clubs' home grounds, training grounds, leading footballers and numerous London & UK locations working closely with global social influencers and brand ambassadors, The F2 - Billy Wingrove and Jeremy Lynch. You can view some of the trails for the show here.